color in everyday life 

the american automobile manufacturer henry ford was a great friend of rationalization measures, including in relation to car. his customers, he offered to: "you can have any color you want, but they must be black." this anecdote shows quite clearly how little we used to be in industrial production to aesthetic issues has paid. much more important were the financial return and the work efficiency, while colors and i) esign were regarded as irrelevant. dull monotony was the result.
an ugly einheitsgrau affects the human soul is not only depressing, but it also poses an increased risk of accidents. in nature, colors are a vital means of communication. absence of the human eye color clues, it becomes confused and disoriented. today we tried this problem by signal colors and conspicuous signs designed to solve. we are therefore now in a veritable jungle of screaming exclamation. it is therefore increasingly important to distinguish, and the right signals to recognize.
signal colors
in our highly technological society paints a variety of important information. the examples are numerous: traffic lights, mailboxes, cable wrappings, warning signs, prohibition signs, uniforms, equipment painting, etc. in the paint industry in the context of occupational safety and ergonomic workplace design a major role.
the color is subject to european standards: red for warning signs and fire extinguishers, yellow or yellow with black for danger zones, orange for transportation, blue and green signs bid for emergency exits and first aid. it was previously the different colors on their specific signaling function tested. color-investigations revealed that certain colored fonts easier to read than others. black text on a yellow background is for short messages is best suited. the zweitdeutlichste combination is dark green on a white background. the road will eventually by three internationally recognized almost everywhere regulated color: green, yellow, red.
in vital areas of use are now four or five basic colors for the speedy and immediate information. while overlap is certainly the areas of application, the embassy of the special colors, special color, it remains the same. the color green, which we associate with nature, is always associated with something positive, with affirmation and rescue opposite.
the predominant color in the operating rooms is green. it has removed the clinical white, although the confidence gives impression of cleanliness, but in the bright lights of the operation is too strong contrasts. green, however, is not only reassuring to the patient, but also the needs of surgeons and surgical nurses contrary, based on the highly reflective white with dizziness, headaches and eye fibrillation responded. out of consideration for the patient is yet another rule: it is absolutely to be avoided, doctor and dental surgeries red set. the association with blood and danger is too obvious and can make a nervous patient deeply frightened.
colors affect consciousness?
in most cases, the color choice for company signs, clothing, equipment or products are unlikely due to an intense preoccupation with the findings of the farbpsychologie taken. it is rather the case that we intuitively respond to color, which is partly genetically determined. colors are more or less spontaneously in symbolically meaningful comparison of selected and combined. one can thus compare it seems that the people for millennia tasty and nutritious meals knew, without a lot of nutritional physiology to understand.
the farbmagie is in our subconscious programming. especially in a commercial or medical field it is not enough, only his instincts to leave. in these cases one has the psychological effect of color experimentally investigated and their application possibilities scientifically analyzed.
blue is for example in all its shades of the color of the banking sector and the large corporations, because it is sober, conservative, and discreet. also most of the employees employed there prefer dark blue or gray clothing, and thus reinforce the impression of a traditional and serious.
similar thinking designers exclusive products are sober or subdued colors presented, for example, expensive stereos and elegant furniture. conversely, we now combine colorful goods joyful and colorful clothes quickly with cheap products made in hong kong, although it is actually at odds with our genetic information is enshrined. in ancient cultures, as well as in nature and will power, health and wealth is always expressed with vivid colors. only the french revolution of 1789 brought a turning point in the evaluation of the symbol content of paints, by the power of buntschillernden in velvet and silk-dressed nobility perish colored clothing and was frowned upon.
even with the success of advertising turns black to white, and suggests to us that the traditional mourning and camouflage now wealth, power and promise of fertility. however, the nature and hence the man in the long term not mislead. since the eighties, one observes a renewed attention to the biologically correct handling of colors. this applies especially to sports and leisure fashion. in sport, is about optimal physical performance and sports medicine research has shown that, for example, runners are faster when they wear colorful clothes. bright and vibrant colors stimulate the body and soul. you can activate the power. 13oxerhandschuhe are almost always red! looking back in history: the medieval battle games contributed to strong, so wild colors, and the tournament equipment were decorated in bizarre ways. accordingly, even today in the sports and leisure sector barely worn brown or beige.
this has also affected the rest of fashion. there are even special color to help their customers, individual color combinations together. one of the most popular methods is that each season is characterized by certain colors, who in turn, certain personality types.
the whole industry is in the highest degree of change in fashion colors dominate, resulting in a significant economic factor. millions of people are responding to international fashion trends and align their purchasing behavior, consciously or unconsciously out. from experience we know that a fashion trend in general a life of ten years has. after this time, new colors and patterns up to date. the same applies to the architecture and industrial design.
color is an extremely influential medium, which is also in advertising, graphic and industrial decoration white. especially in marketing and in the packaging industry has been noted that consumers are very sensitive to their favorite colors react. even a minimally different shade may cause the customer loses interest.
food must be correct
color
most of us have when purchasing certain foods farbvorstellungen. over millions of years we have been characterized genetically, the difference between edible and poisonous to recognize. so the primitive man learned that almost everything in nature, what is good taste, a yellow, red or brown color displays: smoked fish, ripe bananas, juicy pieces of meat or corn, apricots and cherries. there was also a green color: vegetables, salads and apples. never, however, our forefathers came up with the idea of blue and white things to eat. consider, against this background is actually legitimate offer of fast-food chains, often with a yellow-red signs advertising firms. presumably this is part of their chrominance enormous success.
it also means that the food industry very much on the correct packaging and presentation of their products depends. healthy-looking food at us and drag are directly linked to our survival instinct. something reject what looks strange is the result of an ancient and very wise distinction based assets.
it has been interesting in the field experiments. well-prepared, delicious dishes, for example, with a totally crazy food colors and additionally treated with colored light spots illuminated. the test subjects was alone by the sight of the food bad, and they had to pass if they could eat anything. food manufacturers take into account these and similar test results when they add coloring products to give them a tempting look. the procedure is described as a food cosmetics. the problem is that many of the artificial dyes or flavors possess even toxic. the consumers have therefore begun, however, to defend them that in many countries, these food dyes have been already banned.
it is generally nowhere as much dye as used in sweets, juices and soft drinks - products that often look pale and therefore by an ample grant of color "upgraded" to be. we can extend the list yet: preserves, jams, liqueurs, margarine and butter sometimes contain any dye suspicious cigarette tobacco and walnuts are often chemically bleached, because of better quality by pale colors out. in chicken farms and the fish get, however, the pigment-rich animal feed, so that the yolks darker or the fish fillet is pink.
in general, food can not be in any color packed. the paper pieces in butter is usually yellow or white. sweets are preferably in so-called candy colors or pastel colors, and you will hardly ever gras green cigarette packet or dark brown detergent cartons seen. blue is the color of mainly hygiene products, but the color should not be too dark. if you want a fresh impression of the health and convey coolness, it is a bright turquoise color is the best. you can with sand and terracotta colors, but also to simulate heat and drought.
body colors will be functionally
colors create a certain atmosphere and speak to our emotions. in public buildings and in professional life, this effect of color controls set colors can even be legally required in order to protect people or the best informed. but when setting up their own homes, we should the influence

of color on body and psyche into account. long-term, certain shades the emotional wellbeing and affect people with sensitive physical cause. nervousness, fatigue, eyestrain or headaches, are examples of symptoms, which caused wrong colors to be used.
homes today are divided by function. each room serves a specific purpose. there are living and sleeping, working and dining room or children's and guest room, kitchen and bathroom. with each of these areas, we have expectations and needs. it is now important that we each room
so that their colors correspond to the respective destination. that means we should be cooking with the colors that we have food and flavor associate, equip, and the bedroom with colors, the relaxing effect. in the work room, we need colors that promote concentration, and in a gym, those which stimulate the muscles. practical advice, see the chapter "farbpsychologie in everyday life."
the same principles are applicable also to the color of offices and l ~ abriken, schools and hospitals, shops, cinemas and restaurants. it is hardly bright red reading in academic libraries can be found or an ice-coated separée tradition in a cozy restaurant, but a dark-held theater lobby or a turquoise-painted badehalle. premises without sunlight can usually yellowish hue well tolerated. in laboratories, where it comes to precision, and therefore should be exclude distractions, you are rather a greyish-white color in the creation menu.
many of these rules are born of practical experience and cultural habits. especially in the world of the theater, there is a long time since the great effect of colors on a sense deliberately, because we want the audience fascinated by all means and captivate their attention. serve - in addition to the dramatic art - colorful stage sets, props and costumes. the actors are also effective geschminkt. a clever makeup, a face with a few cosmetic changes colors perfectly.
to select the desired illusion hervorzuzaubern, you need the right lighting. it is an important part of the performing arts. an illuminator additionally modeled the scene and can only by the switching on and off different lights produce a variety of moods. also here are some basic rules of farbpsychologie. warm and bright colors are elected to a comedy, the comic momentum to give the case a tragedy or a drama cold stress or dark colors the seriousness of the piece. but try it for yourself: a warm orange leaves your face in the light most favorable to appear. nothing sees so repulsive and sickly as a green light in gift plunged face.
all this also applies to film and television, also with colors where atmospheric effects are produced. nobody will probably be unaware that much more exciting color than black and white stripes. moving photographs are part of our everyday life. we are overwhelmed by a flood of stimulating eindrükken surrounded whose deeper effect we perceive is not always clear. modern research has proved how much people on the various color environments and respond in their well-being affected.
Therapy of color of karl ryberg mosaik verlag 1992 page 37-46